Content design and user experience

Myles Runham – Content Design

Why don’t we always do what users need?

we don’t talk to them enough

they don’t know what they need

someone else has asked you to do something that is not in line with what users need – stakeholders might not know what users need – they have a particular perspective

Remember who is really in charge

3Ps – Putting users at the heart

purpose / vision

principles

personas

 

 

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